Can Cinema’s Soft Power Change Antigay Culture in Arab Countries?
The idea made sense commercially. After all, Paolo Genovese’s comedy-drama Perfetti Sconosciuti (Perfect Strangers) grossed more than €16 million in...
Soft
Will Russian Ballet’s Soft Power Survive the Ukraine War?
The soft power of Russian ballet survived the two world wars, Joseph Stalin’s terror and Holodomor, the Cold War boycotts,...
Will China’s Soft Power Project Succeed?
With movie theaters closed all over the world due to the COVID-19 pandemic, Hollywood studios had little reason for celebration...
Foreign-Language Entertainment Takes on English Soft Power
Since the first Academy Awards ceremony in 1929, non-English films from all over the world used to compete for a...
Is Latin Music a New Soft Power?
When Luis Fonsi launched his ninth album, “Vida,” in January 2017, he probably didn’t imagine that its main song, “Despacito,”...
Will Brazil Lose Its Soft Power?
An image isn’t just worth a thousand words. A good public image generates better market positions, healthier interpersonal relationships and,...
